This family-run company was born from the dream of a father, Renato, who in 1990 decided to plant the first blueberry plants in an area that had never known this plantation before. Dad Renato, a computer technician, with his wife Caterina's help, decided to challenge the agricultural tradition of that land by introducing a completely innovative plantation in the Moncrivello fields. Forerunner in the blueberries' cultivation, Mirbi was the first to believe in a different agricultural model and to bet that our hilly territory could yield something different from wheat and corn, something nourishing in harmony and respect of the environment. These plants are still producing excellent blueberries thanks to a management of the field that respects the life cycles of the plant with annual pruning and manual weeding. However, our company has maintained the same "avant-garde" spirit of the early 90s and, in a completely experimental and innovative way, in 2014 the planting of 1500 organic Goji plants took place, with the aim of maintaining the combination of small fruit and multiple properties. In 2018, with the technical support and collaboration of agronomist Francesco Follis, we expanded the crop variety with the planting of organic blackberry and raspberry plants. Over the last few years we have installed state-of-the-art irrigation systems to optimize water consumption and reduce waste. In 2021 a 90-meter deep well was built and it always ensures the plants clean water, free of any chemical substance.Our main prerogatives are continuous development and accurate research of each technique and methodology of the latest generation in 360 grades cultivation, in order not only to improve our products but also to minimize the environmental impact. A slightly acidic but rich soil, with a particular microclimate and the optimal exposure of our fields give us a unique blueberry, which we harvest and work with love, turning it into quality products. It's precisely the peculiar story of the land around us that enriches our blueberry with an exceptional flavor and authenticity. Our land is located on the moraine hill south of the Canavese basin. The moraine amphitheater of Ivrea (AMI) is a moraine elevation of glacial origin that is located in the Canavese area; it dates back to the Quaternary period and it's the result of a sediment transport towards the Po valley, which took place during the glaciation of a big glacier that swept through the Dora Baltea valley. Between the moraine ridges we can find many small and beautiful lakes, whose formation is closely linked to the melting of the ice and the geological event of the AMI.The Moncrivello lake, Lanucio, is located precisely between the hills which form the front moraine and in the past it was used as a fishing reserve and by washerwomen.